Present Situation:*

What does your company do and for whom? (Make sure to describe all of your services.)

How do your products/services benefit your customers? (Focus on the benefits that are most unique to you and narrow it down to the SINGLE most important benefit!)

What differentiates your service/product from the competition? (Be specific and think of those things that give you an “unfair” advantage over your competitors¾things they just can’t/don’t offer.)

Does your business have a physical location for walk-ins.

Does your business have a web site?

If so what is the purpose of your web site? *

What are your business goals (revenue, sales, number of customers, employee size, profitability percentage, etc.)?

If you need a redesign, let us know exactly what you do NOT like about your current site and what you would like to change:

What five words would you hope a client would use to describe your company?  (Remember to focus on the most important traits for which you want to be known.)

Is there another brand that is similar to the image you want?

What features of your products/services are most important to your client and prospect base?

What is your single promise to your customers?

Who is your target client? How many of them are there? What categorizes them, or groups them into a market? (i.e. industry, homeowners, etc.) And, what are the personality traits of your average client?

Who is your competition? What do they do VERY well? What do they do poorly? (This can include categories of competitors, or individual competitors.)